Because having a clear and authentic brand strategy insures that you will attract capital.
Many startup, growth and mid-sized CEOs often focus on the idea and the product development as the single factor for market traction and capital acquisition. Unfortunately, very few prioritize creating a clear and value-based brand to support it.
You can have the most innovative product or service idea ever conceived–but if you can’t articulate in simple terms why your startup will matter to customers and change how they currently work, it will be next to impossible to secure the levels of funding or attract the customers needed to scale and grow the business. Organizations across all stages of their maturity must have a clear and compelling brand story and value proposition that investors will believe and find worthy.
Salt 5 can help.