Why do most lead generation strategies fail?

Scroll to learn more.

Achieve a lead flow that helps you grow.

Lead generation is the bane of existence for most organizations.  That’s because it is hard. There never seems to be enough of them. And, they certainly are never qualified enough.

Salt 5 knows how to generate productive and qualified leads even in the most dynamic, competitive and volatile markets.   We know how to acquire and develop leads that a primed for the sales pipeline.

We work with you to understand your goals, your industry, and most importantly, your buyer.  By focusing on what your prospect’s buying process is from interest to evaluation to selection, we can ensure that we have a program to attract and develop them at each step of their journey.  Working with Salt 5 allows you to implement and carry through on high-performing lead generation programs designed to support sales velocity.




Targeted Account Marketing

Lead Nurturing and Scoring

Tradeshows and Event Marketing

Webinars and Virtual Events

Prospecting and Inside Sales

5 Common Reasons Why Lead Gen Programs Fail:


Insufficient lead scoring and qualification


Failure to reach the right audience


Irrelevant and/or insufficient content


Misaligned definition of a qualified lead


Abandoning the program too early